This is the Segment analytics tracking plan for all our sites. Everything to do with our Segment analytics tracking is defined here.

Instructions

Goals

1. Track web-analytics in our own data warehouse to see customer lifetime value by original traffic source, improving our ad-spend.
2. Send accurate, consistent data to all of our marketing tools like Facebook and Google Ads to improve conversion rates.
3. Track key-product engagement event to understand where our users struggle and how to improve the product.

Info

🔗  Segment Workspace

Sources

Naming Convention

Tracking Events

Events are how we record any actions our users or visitors perform, along with any properties that describe the action. Hover over the Name of an event and click OPEN to see its details. Go to the Events table directly to add and update events.

Events

Properties

Identifying Users

We identify users by making identify calls. These lets us tie an authenticated user or anonymous visitor to their events and record traits about them.

<aside> 4️⃣ We’ve pre-defined common identify and group calls and traits. Delete any that aren’t relevant to you.

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Identify Calls

Traits

Group Calls