This is the Google Analytics 4 tracking plan for Shopify stores. All of the events are implemented using the SlideRule Analytics Google Analytics 4 Tracking App, available in the Shopify app store.
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<aside> 1️⃣ The point of analytics is to help us derive insights from data. Put the goals of your GA4 tracking plan at the top so you don’t forget them.
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<aside> 2️⃣ Update the link with your GA4 property, and add your GA4 Data Streams.
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Events are how we record any actions our users or visitors perform, along with any parameters that describe the action. Hover over the Name of an event and click OPEN to see its details. Go to the Events table directly to add and update events.
All of the default ecommerce events are already implemented via the app. Feel free to add more.
<aside> 💡 Tip: add tasks as you create events rather than adding them directly to this table.
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